Subah ki pehli sip — chahe office bhaagne se pehle ho ya weekend ki shaanti mein — woh ek moment hota hai jo poora din set kar deta hai. Lekin kabhi socha hai ki aapke cup mein jo coffee hai, woh aati kahaan se hai?
Aaj hum aapko le chalte hain ek choti si trip pe — Coorg ki misty hills se seedhe aapki kitchen tak. Yahi safar hai Roam N Brew Gold ka.
Coorg — India ka "Coffee Country"
Karnataka ke Western Ghats mein basi ek jagah hai Coorg (jise Kodagu bhi kehte hain). Yeh sirf ek hill station nahi — yeh India ki sabse famous coffee-growing region hai.
Yahaan ki teen cheezein coffee ko special banati hain:
- Altitude: Lagbhag 1,200 meter ki unchaai — jitni unchai, utni slow growth, utna behtar flavour.
- Mausam: Misty mornings aur thandi hawa — Arabica beans ke liye perfect.
- Mitti: Volcanic, rich soil jo beans ko natural sweetness deti hai.
Isi wajah se Coorg ki Arabica beans poori duniya mein jaani jaati hain — smooth, balanced, aur bilkul bitter nahi.
Arabica — Woh Bean Jo Difference Banata Hai
Market mein zyada instant coffee Robusta beans ya chicory se bani hoti hai. Kyun? Kyunki woh sasti hoti hai.
- Robusta = strong toh hoti hai, par bitter aur harsh aftertaste ke saath.
- Chicory = yeh toh coffee hi nahi! Yeh ek roasted root hai jo jar bharne ke liye milaayi jaati hai. India ki bahut si instant coffees mein 30-40% tak chicory hota hai.
Roam N Brew Gold mein 100% Coorg Arabica hai — na Robusta blend, na chicory, na koi filler. Bas pure coffee. Wahi grade jo aapko ₹200 wali cafe cappuccino mein milti hai.
Bean se Jar Tak — Poora Safar
Coorg estate se aapke cup tak ka safar kuch aisa hai:
- Hand-picking: Coffee cherries ko peak ripeness pe haath se chuna jaata hai — sirf best cherries.
- Slow sun-drying: Beans ko dheere-dheere dhoop mein sukhaaya jaata hai taaki natural flavour lock ho jaye.
- Freeze-drying: Yeh modern process aroma aur taste ko bilkul fresh rakhta hai — isiliye jar kholte hi woh khushboo aati hai.
- Quality check: Har batch ko purity ke liye test kiya jaata hai.
Bharat ka Apna Brew
Roam N Brew ka naam hi sab keh deta hai — "Roam" matlab ghoomna, aur "Brew" matlab woh perfect cup jo aap kahin bhi bana sakein. 10 second mein, hot ya cold.
Hum ek Jaipur-based brand hain jo ek simple soch ke saath shuru hua: India ke logon ko imported coffee ke daam diye bina premium quality coffee milni chahiye.
- Coorg se sourced — Made in India
- Cafe-grade Arabica — par ₹13-15 per cup mein
- FSSAI licensed aur har batch lab-tested
Jab aap Roam N Brew ka jar uthate hain, aap sirf coffee nahi khareed rahe — aap Coorg ke farmers ki mehnat aur ek honest Indian brand ko support kar rahe hain.
Toh Agli Sip Mein Kya Hoga?
Agli baar jab aap Roam N Brew Gold ka cup banaayein, ek second ruk kar socha karein — woh smooth, chocolate-caramel notes wali coffee Coorg ki misty hills se, hand-picked beans se, slow drying se hokar aapke cup tak pahunchi hai.
Yahi hai bina chicory wali, 100% Arabica coffee ka asli matlab.
Coorg ki kahani, ab aapke cup mein. ☕
Roam N Brew Gold try karna chahte hain? Hamaara 45g pack ya Combo Pack dekhiye — 60+ cups, sirf ₹13 per cup mein.