Duniya me do tarah ke log hote hain.
Ek wo — jo subah uthke 20 minute phone scroll karte hain, phir aadhe mann se din shuru karte hain.
Aur ek wo — jo uthte hi jaante hain ki aaj kya jeetna hai. Gym bag ready. Deadline saamne. Sapna clear.
VAJRA doosre walon ke liye hai.
Naam suna hai? Ye Indra ka hathiyar hai
Sanskrit mein Vajra ka matlab hai vajrapaat — Indra dev ka hathiyar. Puranon ka sabse shaktishali astra, jise koi rok nahi sakta tha.
Jab humne apna sabse bold blend banaya, to naam ka sawaal hi nahi tha. Halki-phulki coffee ke liye halke naam hote hain. Iske liye VAJRA chahiye tha.
Andar kya hai — aur kya NAHI hai
VAJRA hai dark-roasted 100% Arabica, espresso intensity par — freeze-dried technology se, taaki wo poori taakat jar mein band rahe aur pehli chammach par phat ke khule.
Aur jo nahi hai: zero chicory, zero filler, zero samjhauta. Bharat ki kai "strong" coffees ki taakat asli mein chicory ki kadwahat hoti hai. VAJRA ki taakat coffee ki hai. Farak pehli seep mein pata chal jata hai.
VAJRA kaise piyein (warning ke saath 😄)
Asli tareeka: 1.5 teaspoon, 120ml garam paani. Bas. Doodh-cheeni ki zaroorat mehsoos nahi hogi — aur pehli baar mein aankhein khul jayengi, wada raha.
Naye ho to: 1 teaspoon se shuru karo, 150ml paani. Dheere-dheere upar aao. VAJRA bhaagta nahi hai. 😄
Gym walon ke liye: workout se 30 minute pehle black VAJRA — natural pre-workout, bina kisi powder ke.
Apne launch ka intezaar
VAJRA jald aa raha hai apne do sizes mein — 50gm aur 100gm. Saath mein NUTVAN, SUGANDHA aur The Roam Mug bhi.
Roam Parivaar ke members ke paas ₹100 ka welcome code already hai — nahi ho parivaar mein? Homepage par popup ka intezaar karo. ☕
Ye coffee sabke bas ki nahi. Lekin shayad... aap sab jaise ho bhi nahi.
Desh ki coffee, duniya ke liye.
— Surendar Kumar, Founder